GenCon 2014 Recap!

Hi Everyone, I’m really excited to give a brief recap on GenCon in the eyes of Artistic Justice Games.

First of all, a great big THANK YOU to all those who were able to stop by our booth and visit with us. This was our debut presence at GenCon and it was unbelievable to finally get to meet with you and talk Fairytale Games! Another HUGE thank you goes out to the Greenbrier Games team for having us a part of their booth and becoming even more of our family. And of course, I personally could not do any of this without our hard working team and most of all, all of you… the Backers Royale!

Overall GenCon, was an amazing experience for the team. We were able to meet a lot of great people, networks, and truly interact and answer questions about all our current and future games. We were also able to show off our minis and demo Fairytale Games: Battle Royale in the exhibit hall for an hour, every other hour. After an initial first day mess-up with our schedule (we were off by an hour and wondering why no one showed up) things eventually went very well and we had a lot of great feedback. Hale, from the Artistic Justice Games team, wanted to thank all of you who stayed for the demo to learn Battle Royale.

(If anyone was wondering, in this photo, Hale still has some of his Cheshire Cat outfit on. Thus, the hair and the nails.

This year, we debuted Artistic Justice Games alongside Greenbrier Games in booth# 1556. There were in-booth demos of Ninja Dice, Hull Breach, ZPocalypse, Yashima, Dragon Tides, Martial Arts: The Card Game, and Capes and Villains. Here’s what the booth looked like at first glance!

A little close up of the display case showing our minis (and some painted minis!!!)

This is Melissa and Noelia from Artistic Justice Games (Noelia is also representing Capes and Villains for Shingo Games as the creator, Henry got sick a few days before GenCon and couldn’t get better in time.)

Rumplestiltskin! Well, the Manufacture Proof copy with all its imperfections. I don’t think anyone demoed this one, but we did see someone try to walk off with it at the booth. Fortunately, it was only Deadpool (for anyone who doesn’t know, there’s ALWAYS a Deadpool cosplayer who does funny antics at the booths).

And of course you have the infant copy of Dragon Tides, the officially licensed Bruce Lee and Brandon Lee Miniatures Dungeon Crawler game we’re producing alongside with Bruce Lee, LLC. (Kickstarter is expected to launch August 21st… this Thursday per contractual agreement.)

And here is Yashima, a really cool tactical “battle arena” style minis game from Greenbrier Games that involve martial arts masters from the east using Dragon, Tiger, Phoenix, and Tortoise spirits, infused with their own powers, in a 1 on 1 or free for all with multiple players.

We also got some of our Boxes and VAC trays in for our minis so we were able to display some of the Sacred 40 as so…

But the greatest part were all the special guests from our Fairytale Games who were given some vacation time by the Trinity to be a part of GenCon πŸ™‚

Steampunk Wendy Darling and Pocahontas were fan favorites (and also my minions…lol)

A bit of Sherewood Forest was there starring none other than Robin Hood… who was more than happy to go a few rounds of Ninja Dice with you.

Greenbrier Games also got their Fairytale Games swagger on. Here is Theresa as Elizabeth Bathory, AJ as Captain Hook, and Julie as a Steampunk Lilith/Carabosse combo! And of course, Greenbrier Games’s Jeff Gracia who was an exceptional host and really spoiled anyone who came to the booth.

And what was REALLY cool, were some of the Fairytale Games Characters floating around that were from fans (there was a Tinker Bell that I missed getting a photo of and practically ran down the exhibit trying to get a photo of before realizing that would look a bit too creepy. LOL)

To be honest, there wasn’t a lot of time to check out the other booths for us this time around. Needless to say, I didn’t get my hands on any promos. But let’s check out some photos we have to kind of give you an idea of what GenCon’s vendor hall was about!

There was an AMAZING art section with rows of talented and amazing artists. Mark was one of the ones I really liked as he did a lot of humorous fantasy/fairytale art.

Rivet Wars were all decked out with awesome replicas (and drivers)! They even let you get into the Tank and pose with a helmet and sword. Really cool booth feature in my opinion!

Magic The Gathering tournaments and the solid debut of their Core 2015 set was a big hit. I didn’t check out the promos, but standees and posters of the new evil Garuk was everywhere.

Kawaii! For anyone who wanted a cuteness overload there was the Anime/Manga section that had tons of cool things from Dragon Ball to Naruto to Totoro.

Wyrd had some really impressive building/landscape sets out. If you zoomed in with your camera to some of the areas, it looked like a set from a movie. It was really cool.

Arcadia Quest also had a cool display behind their demo area. I think CMON took up at least 3 both lengths showing off most of their recent campaign games. Lots of stuff on sale there though I didn’t have time to really check it out.

Our friends at Level99 was almost right across from out booth. It was great seeing them again and checking out Argent with their minis! They had a nice BattleCon tournament at GenCon as well. Nononoko was also signing Art Books… and if you were lucky enough to catch them on a slower time, she even doodled in the inset of your book πŸ™‚

Some of the sets out there for the miniature games being demoed were totally stunning. We saw many tactical games and was even surprised to see Mars Attacks. Though there wasn’t a chance to take a photo of Dwarven Forge’s booth… WOW. Maybe Fairytale Games’s future dungeon crawler needs to talk to them. LOL.

Ok going back and forth from meetings, I saw quite a few games I really wanted. There were a lot of cool “Big Games” that unfortunately were sold out by the end of the exhibit when I finally had time to go on my own shopping spree. Sadly, I only ended up with one game. But The Witcher, Doomtown, Mice and Mystics’s New Expansion, Abyss, and Dead Winter were among the top sought after games.

Japanime’s booth was always full of people playing Krosmaster. Check out the size of this board! (Look at the hands for scale). As well, Tony Darling was in cosplay and a section demoing their new Tanto Cuore Oktoberfest which is currently on Kickstarter.

X-Wing, Armada, and the announcement of their Tactical Star Wars minis game was all the buzz as well. There were constant games being played at their booth that looked really intense. If you wanted the GenCon release items, you had to have made a mad sprint to the booth and get in a huge line wrap. There weren’t a lot of them available so if you got them, you were indeed lucky.

For those who like the Legendary series with Marvel, they just released Aliens version. It came with a “hugger” bag and looked pretty neat. I was in line for the Villains edition, but by the time it got to me, all the promos were gone!!! From what I understand, promos this year were really crazy at all the booths. But it’s like a big treasure hunt so truly fun nevertheless!

Mercs Miniatures was there to demo Recon and Myth. Their painted minis looked really good and they had a lot of staff there to help with any rule issues and questions, which was very welcome to those who already had the game. Plus, those who had Wave2 things to pick up could pick them up there. (Shoutout: Thanks Skyrek!)

Ah yes, and we saw a booth for Robotech! For better or worse, seeing their game with 3D sets and painted looked really nice. They had a bit of bad luck, from what I heard as their inventory didn’t make it to the convention as it was stuck in customs. From an exhibitor’s perspective, that was a very costly turn of events. But, they were very professional and spent the 4 days interacting with backers and GenCon attendees with enthusiasm.

This was a great highlight the night before the last day of GenCon. It was the “Cardhalla” where during the first 3 days of the event, people would build structures out of TCG cards. They looked beautiful. During the Cardhalla night, it was revealed that this was part of a donation to a charity. They would auction off the first coin toss then after, everyone can toss. That’s right, what I mean is that you would get a chance to toss coins at these cards to knock down all the structures. All the coins you toss would also go towards the donation. It was a LOT of fun seeing all those cards flying everywhere. And after, if you helped with the cleanup, any cards you saw you wanted, you could keep (there were Revised MTG cards there!)

And to cap off the photos, there was an amazing scene from the convention that we were able to catch in a first person perspective. During one of the convention days (when the vendor hall had just closed), a Colts game was just about to start. Both convention hall and stadium were next to each other. A lot of GenCon attendees were going away from the convention to their hotels or to get something to eat, before heading back to more gaming while the Colts fans were heading towards the convention hall all dressed in their iconic blue. It was like a scene from Braveheart or 300. We were just missing the sound of wardrums and the bull horn or someone shouting… “WE ARE GENCON!”

Overall we had a blast and were so glad we went. We met so many wonderful people and just being surrounded by passionate gamers and developers made this trip a highlight of 2014 so far. We sincerely want to thank all of you for making this possible by helping us create games that would inspire an entire universe that we could introduce to everyone.

Until the next update (which will be soon since I have some minis that you haven’t seen before staring in front of me….LOL)!


Welcome to GenCon!

Hi Everyone! These past few weeks have been a mad dash to trying to get as much done as possible in what seemed like brief, fleeting moments in time. But we’re finally here and made it to GenCon this afternoon in one piece. It’s 3:49am right now in Indianapolis time as I write this. But just thinking about tomorrow’s day 1 here makes it truly difficult to close my eyes πŸ™‚

if you’re attending GenCon, please visit us at Exhibit Hall Booth#1556. We’d love to greet you in person and show you a few great demos. Fairytale Games: Battle Royale is also a ticket event (in the gamers hall) that’s currently sold out. We also plan to officially introduce the game with tutorials at our booth as well alternatively with Martial Arts: The Card Game, Dragon Tides, and Shingo Games’s Capes and Villains. Plus we’ll show off some of our minis on display as well.

But before we talk about all the other fun stuff, let’s talk about Battle Royale. So in lieu of our pre-Gencon Schedule, Battle Royale has now gone to press! We’re finalizing box art approvals for the game as well as the Sacred 40 minis, which will be manufactured at the same time. After GenCon, we will get all of those assets to the printers so we can get the first manufacture proof in our hands. Being realistic, we’re also thinking that both Fairytale and Legends of Time expansions will also be sent to printing by the end of September. Meanwhile, Horror Edition will finalize development, ironically by Halloween and sent to print. With manufacture printers, I hand’t realized that their schedules were difficult to work with during peak season in the summer. Because of schedule delays, we are contemplating doing 2 shipping waves, putting Battle Royale, among some of the other rewards at first. Still, this is for debate internally. One thing we do NOT want to do is just rush out all our games without taking account for quality control in art, printing, layouts, and gameplay/visual mistakes.

Is there anything you can show us about Battle Royale?

Sure thing! This is something that’s long overdue but is just a small portion of what we plan on doing when we return from GenCon. Here is our game overview:

It’s a bit long winded, but it’s a good guide to the basics of Fairytale Games: Battle Royale. When we return, we’ll start releasing more in-depth videos about the different mechanics and advanced mechanics of the game.

Create A Card Backers…

There are some of you who haven’t gotten back to us about your cards and some who haven’t heard back from us. Let’s make things easier and consolidate our emails to one location. We want to hear from you and really want to knock out your likeness, cheesecake, or other create a card project. If you haven’t heard from us yet, please contact us and use only this e-mail:

This will now be the best way to get your creation solved right away.

So while you’re at GenCon, will you have any exclusives?

Well, we opted to do things a bit differently this time around. We know that there are a lot of you out there who can’t make it to GenCon so we’re going to do something special for both GenCon attendees and to any Fairytale/fairytale Games backers.

In lieu of the festivities, we will be hosting a very special raffle for the 4 days of the event. There will be two raffles going on and names will be drawn at the end of each day. GenCon attendees can only enter the GenCon raffle (just go to our booth and write your name/contact info in a box), while Backers from anywhere around the world can participate in our other raffle each day.

So, what are the prizes? What makes them so special?

Day one prize will be of our production proof copy of Rumplestiltskin! That’s right, we have some in from our proofing process that we’d love to share with you, imperfections and all.

For those of you who don’t know, Rumplestiltskin is a spinoff game that plays like Werewolf or Mafia. For day 1, we’ll give away a total of 4 sets of RumpleStiltskin (2 for GenCon Attendee winners and 2 for Kickstarter Backers).

Day 2, we’ll be giving away a grab bag of 3 of our Production Proof Miniature in our “Shades of Gray” color PLUS a physical production proof copy of Rumplestiltskin. (2 prizes given for GenCon attendees and 2 for Kickstarter Backers).

Day 3, we’ll ramp us the prize and get you a full random mini box set from the Sacred 40, in our ultra rare “Pine Green” color that was made just for color testing in our last proofing stage. An example would be an entire “Horror Show” or “The Dark One” (2 prizes given for GenCon attendees and 2 for Kickstarter Backers).

Day 4, the GRAND PRIZE to celebrate such an awesome event. We will give you a full set of our ultra rare Sacred 40 manufacture proof, half in Pine Green and half in Mint Green. Basically, this means you will receive 40 miniatures in colors that will never be reproduced again (since it was just for color testing and setting.) Only 2 Grand Prize Winners awarded (1 for GenCon attendees and 1 for Kickstarter Backers).

So essentially, during this event, we’ll be giving away 14 prizes!!! And the best part? After returning from GenCon, I will have them shipped to the winners right away since we have them in hand. Lucky winners will receive their prizes right away no matter where in the world you are πŸ™‚

Once again, winners will be announced at night, every night!


For those not interested in the minis, please stop reading. For those who want to know the status of your minis….

After a couple weeks of anticipation for our manufacture to send us factory proofs of our minis, our package came knocking at our doors a couple weeks before GenCon. Not wanting to selfishly keep the experience for ourselves, we too photos of our unboxing to detail our experience.

“Ding Dong” Ohh, a package… what could they be? Wait… how come the packaging slip says 12lbs. ???

(Maddening shuffles and tearing, as we try to figure out a way to get into those boxes.)

“Where’s the knife or some scissors?” Shouted Alexander.

“I don’t know! It’s not here!” Belle exclaimed.

“TEETH, USE OUR TEETH!” Noelia shouted. Ok, in retrospect not the best plan, but we did; Teeth, car keys, screwdrivers, nails, whatever we could to open it. And …. totally worth it.

(Cue in the Suspenseful Music and do a 360 Matrix shot)

Wait, there are BOXES too?!?! Let’s start digging through them and see what we’ve got! I mean, let’s not get excited and get our hopes up if they aren’t going to turn out as good as we expected them to be…. fingers crossed…

Big Bad looks…. Wow. It really is different feeling it and seeing it so close, rather than going by the 3D renders (for those who asked to see models during the campaign before they were produced, I now know why…. mind blown.) And please excuse my veiny wrists. Physicians love me I guess πŸ˜›

Ok, but let’s not get too ahead of ourselves. What’s the roster look like out in the open?

(Cue in the Majestic music and a beam of light, stage right please).

That was definitely quite a site to see. But wait, ok we only have 23 here. After a quick call, we heard that round 2 will be on it’s way in less than a couple of weeks. Then with the Sacred 40 all here, we’ll do one big family photo for you all, and a bit more professional than my iPhone.

Let’s take a closer look, shall we?

What about the details? How did they turn out? We were very curious as well since we were also afraid that coming from sculpts to renders, to master moulds to manufacture products, details might fade away or get distorted. Remember our lead sculptor had to exaggerate the renders for moulding/casting? Let’s see if it paid off….

Whew! So even the smaller details from Mad Hatter’s base (the broken teacups) to the Cowardly Lion’s medal (“Courage” scratched out to become “Rage”) is still in tact. We were relieved and even more excited πŸ™‚

And just for fun, let’s compare them to their Cheapo 3D Print Counterparts that we used for scaling a while back…. (remember the video we posted in our previous update?)

So let’s take our tour a quick step forward. I know this is something that might be an issue with some, and a welcome scenario for others. The dreaded “Lineup”. Now, I tried to find some comparable minis for this, but I’m kind of out of luck. A lot of the local stores here have a limited supply. That, or they’ve inflated a lot of the pricing for GameWorks stuff. Reaper bones are pretty non-existent here too. I didn’t know if a generic Medusa or Shade would be something everyone knew so I passed. So here’s what I’ve got on hand.

*(Please note: We do not own the rights to any of the minis from games not part of Artistic Justice Games, LLC) <– Legal stuff we have to mention πŸ™‚

From left to right, you have:

  • Rutger Shaw (Metal Mini from Warmachine Mercenaries: Hordes Blister Pack)
  • Zpocalypse Heroes on their stands
  • Batman Heroclix
  • Captain Hook (Fairytale Games Minis!) <– Average height mini in our sets
  • Puss in Boots (Fairytale Games Minis! <– Shortest height mini in our sets
  • Warrior Character (From the game Myth)
  • Mansions of Madness Tommy Gun Character (shame on me.. I forgot the name)
  • Wanda the Waitress from Zombicide: Season 1

Ok, but what about your larger characters like Big Bad Wolf or Beast? How do they compare to other characters?

From left to right, you have:

  • Big Bug Boss thing from the game Myth
  • Percedal from Krosmaster Arena
  • X-Wing from the game X-Wing (It came broken, it wasn’t me!)
  • Beast (Fairytale Games Minis) <– Our Largest Figure from these 23 minis on hand
  • Hook
  • Puss in Boots

Moving on, we had several questions about these peg stand things that we mentioned were also used on games like WizWars and the Level99 Games’s Argent. Here’s how they work and what it’ll be used for in our future minis games:

And yes, don’t worry, the color of the peg stand base will match. If you notice, it’s removable so that the characters do with or without it. For games in the future, you can use it to indicate carrying potions, treasure, weapons, status ailments, and a lot of super secret stuff we can’t hint at yet, LOL.

Here’s what the difference is in height with pegstand and without pegstand:

Ok, so that concludes our …… What’s that? You noticed something earlier?

What were all those really green colored things we saw in the photos???

LOL sharp eyes! Just so you know, these are not the colors we are using for the final version as these are to indicate proofs. So what you’ve seen are light gray and pine tree green. So if anyone misses this post and sees a photo floating around with the deep green mini, please tell them not to worry. The 2 colors (first campaigners and normal versions) are the ones we had chosen during the campaign with you all. So as a tagline for the next photo:

[Warning! The photo your are about to see is intended for those who completely understand that these will NOT be the colors in the final production runs.]


So as we arrived at GenCon, we were immensely excited to see that the rest of our Sacred 40 came in. Snow White, Pocahontas, Morgan Le Fay, all in awesome detail and an even harder plastic than the first manufacture proof. WOW, take a look πŸ™‚

By the looks of things, it looks like the worrisome “fat wings” of Tinkerbell proved to be a great move by the lead sculptor as that necessary exaggeration was necessary to make her wings look as nice as they do now.

What about Mulan? I saw in a past photo/video that she looked like her face was leaned too much forward?

Looks like that isn’t a problem anymore πŸ™‚


Since we’re at GenCon, things will be pretty busy all around. But, we intend to take plenty of photos and give you the full report, especially for those who couldn’t make it this year. Plus, we have to announce the winners of our daily contests every night. Good luck everyone!

Oh, and for the “Mint Green” and how it differs than “Pine Green” (both, once again are NOT the final colors or the minis)…